The Ford Fiesta made its debut in the US and abroad in 1976. In those days the Fiesta was just another economy car that simply underwhelmed American drivers. Although the Fiesta remained popular in Europe it did not return to American shores until this year. Three decades of European road tests and continuous upgrades have completely transformed the Fiesta. Before re-introducing the Fiesta to The States, Ford spent plenty of time considering what appeals to American drivers. According to Ford, the Fiesta was designed to "physically engage the senses" and we Americans love that touchy feely stuff.
Much to the delight of the Ford Motor Company the new Ford Fiesta has been embraced by the mass consuming, economy seeking, American public. It could be the low price point under $13,500 or the great mpg ratings (29 city, 40 hwy) that people are responding to but it could also be the whimsical appearance of Fiesta that has caught the public eye. At first glance the new Ford Fiesta appears to be a distant relative to the June bug, especially when wearing its exclusive "Lime Squeeze Metallic" exterior color. The teardrop body shape is lower in the front and higher in the back making the Fiesta appear as if it's about to launch into flight. When it is coming straight toward you, the Dragon's-eye headlamps complete its insect-like appearance. If you don't like bugs, Ford is offering six additional colors which make the Fiesta look more like a car. These include; Oxford White and lots of metallics in hues of: Yellow Blaze, Bright Magenta, Monterey Gray, Blue Flame, Tuxedo Black, Red Candy and Ingot Silver.
The interior of the Fiesta incorporates most of the "engaging to the senses" features cleverly designed by Ford. For starters, Ford incorporated plenty of sound deadening materials in the doors, headliner and pillars and utilized an acoustic laminated windshield to keep the in
terior whisper quiet. Unlike any competitor in its class the Fiesta has available luxuries such as heated front leather trimmed seats and a power moon roof. A 4" multifunctional LCD display screen for phone info, audio settings and other data is positioned in the direct line of sight with red, easy to read text. Ford loaded the Fiesta with technology as well, including their Intelligent Access push-button start ignition system and the Ford-exclusive SYNC ® system which allows for voice activated, hands free communication.
